Stop sending forgettable emails.
Most e-commerce stores lose thousands in revenue every month — not because their products aren't good, but because their emails look like everyone else's. Generic. Rushed. Unmemorable.
This pack changes that.
The E-Commerce Email Pack is a complete set of 12 professionally designed HTML email templates built specifically for online stores. Every email in the customer journey — from the first welcome message to the win-back offer — is covered, consistently branded, and ready to use.
What's included
12 standalone HTML email templates:
- Welcome & Brand Story — Make a powerful first impression the moment someone joins your list
- First Purchase Discount — Convert new subscribers into first-time buyers with a compelling offer
- Order Confirmed — Build trust instantly with a clean, detailed order confirmation
- Order Shipped — Keep customers excited with a shipping notification that includes a live tracking prompt
- Out for Delivery — Drive anticipation on delivery day with a gold-accented notification
- Delivered + Unboxing — Celebrate the moment of delivery and encourage social sharing
- Abandoned Cart — Soft — Gently remind browsers what they left behind
- Abandoned Cart — Urgent — Recover sales with urgency, scarcity, and a last-chance discount
- Review Request — Collect social proof with an elegant, clickable star rating email
- Loyalty / VIP Invite — Reward your best customers and unlock long-term retention
- Win-back — Re-engage inactive customers with a personal message and a welcome-back offer
- Flash Sale — Launch campaigns with a bold, high-converting sale email
Design system
Every template shares a cohesive visual identity built around a warm editorial palette:
- Terracotta, sand, gold and deep brown — rich, premium, and instantly recognisable
- Large editorial headlines in Georgia serif, clean body copy in Arial
- Strategic use of white space for a premium, uncluttered feel
- Bold accent sections that draw the eye to your key message
The result: a brand that looks considered, intentional, and high-end — in every email.
Built for real-world use
Every template is coded to the highest email development standards:
- ✅ 100% table-based HTML — the industry standard for email compatibility
- ✅ Fully inline CSS — nothing stripped by email clients
- ✅ Outlook compatible — includes MSO conditional comments
- ✅ Mobile responsive — looks great on every screen size
- ✅ Tested across Gmail, Apple Mail, Outlook 2016/2019/365, Samsung Mail, Yahoo Mail
- ✅ Web-safe fonts — no rendering issues, ever
- ✅ {{Placeholder}} system — replace variables once and every email is ready
Who this is for
- E-commerce store owners who want professional emails without hiring a developer
- Email marketers looking for a ready-made flow they can deploy fast
- Shopify, WooCommerce, and DTC brands building or rebuilding their email automation
- Freelancers and agencies who want a premium base to customise for clients
- Klaviyo, Mailchimp, ActiveCampaign, Brevo, and Omnisend users
How to use it
- Download the ZIP file and open any
.htmltemplate - Find and replace the
{{PLACEHOLDER}}variables with your brand details - Upload the HTML to your email platform of choice
- Add your product images by replacing the image URLs
- Send a test, check it looks great, and activate your flow
The included README.md file walks you through every placeholder, image size recommendation, and platform-specific upload instruction.
What you get
- 12 × standalone
.htmlemail files - 1 ×
README.mdsetup and customisation guide - Full
{{placeholder}}system — no coding knowledge required - Lifetime access and free updates
Frequently Asked Questions
Do I need to know how to code?
No. Every template uses a simple {{PLACEHOLDER}} system. Open the file in any text editor (Notepad, TextEdit, VS Code), find and replace the placeholders, and you're done. The README guides you through every single variable.
Which email platforms do these work with? Any platform that accepts HTML email code — including Klaviyo, Mailchimp, ActiveCampaign, Brevo (Sendinblue), Omnisend, HubSpot, Drip, ConvertKit, and more. If your platform has an "HTML editor" or "Custom code" option, these templates will work.
Will these look good on mobile? Yes. Every template is fully responsive using mobile-first media queries. They adapt beautifully to all screen sizes — from large desktop monitors to small smartphone screens.
Do these work in Outlook? Yes. All templates include Microsoft Office conditional comments and are built using table-based layouts, which is the only reliable method for Outlook compatibility.
Can I change the colours and fonts? Absolutely. The README includes a colour reference table — just find and replace the hex codes to match your brand. Fonts can be swapped to any web-safe alternative or you can add Google Fonts via your ESP if it supports them.
Can I use these for client projects? Yes — a single licence covers use across one brand or one client project. If you're an agency serving multiple clients, please purchase a licence per client.
Do I need to credit you? No attribution required. Use these templates as your own.
What if I need help? The README file covers everything in detail. For platform-specific questions, refer to your email service provider's help documentation.
Will I receive updates? Yes. Any future updates to this pack are free for existing buyers — Gumroad will notify you automatically.
What format are the files in?
Standard .html files, compatible with any modern text editor, browser, or email platform. No proprietary formats or software required.
